A website built to support growth, not just represent the business.
For businesses that expect their website to contribute to search visibility, lead generation and future content expansion. Growth Website combines custom UI/UX development with stronger SEO architecture, clearer conversion paths and a structure designed to grow with the business.
One-time fee for the agreed Growth Website scope.
Pages allocated around commercial opportunities, services and search intent.
Typical working days once the required content and access are ready.
Agreed website actions configured for measurement.
Technical support for implementation-related issues after launch.
When the website is expected to support acquisition, not only credibility.
Growth Website is for companies that are beginning to depend more heavily on search, campaigns, structured content and measurable lead generation.
Growing SMEs
For businesses whose website needs to keep pace with a wider service offering and a more active sales pipeline.
B2B Companies
Build a clearer route from research and service discovery to a meaningful sales enquiry.
Search-led Businesses
Useful where organic search is expected to become an important source of qualified traffic.
Multi-service Businesses
Organise services, solutions and customer needs without forcing everything into one part of the site.
Campaign-driven Businesses
Build a stronger website base before sending more paid campaign traffic into it.
Growth-stage Rebuilds
Replace an older corporate website with a structure that can support future SEO, content and conversion work.
A website can look professional and still be difficult to grow.
Growth problems often appear after launch. New services need pages. SEO work needs a clearer structure. Advertising traffic needs better landing routes. Resources are published without a useful relationship to commercial pages.
Growth Website addresses those issues earlier, so future marketing work has a stronger base to build on.
Growth Website is not simply a larger Corporate Professional package.
The extra scope is used for search planning, content architecture, conversion structure and a more flexible custom UI/UX system.
Corporate presence
Growth infrastructure
Pages are allocated around business opportunities, not a page-count target.
The final architecture is planned around the business, search opportunities and customer journey. Not every project uses the same 18 pages.
Six core pages, with up to twelve growth pages used where the business and search structure justify them.
Different searches deserve different types of pages.
The site structure is planned around what a visitor is trying to do, not around a list of keywords that all lead to near-identical pages.
Commercial Intent
For visitors comparing providers, approaches or solutions.
Service Intent
For people looking directly for a specific service.
Industry Intent
For buyers looking for relevant expertise within their sector.
Problem Intent
For users researching a business problem before they know the solution.
Informational Intent
For research-stage visitors who may enter a buying journey later.
Search planning starts before the pages are built.
Focused research is carried out around the agreed priority services and commercial themes. The purpose is to shape the website architecture, not to produce an unlimited keyword database.
Research the agreed service areas and commercial themes that matter most to the project.
Decide whether a topic belongs on a service, solution, industry or informational page.
Assign important topics to the pages that should represent them.
Reduce obvious cannibalisation between pages covering similar subjects.
New content should strengthen the website instead of becoming an isolated library.
Growth Website includes planning for how future resources, service content and supporting pages can connect back to commercially important parts of the site.
Commercial Pages
Primary service and solution pages that support the main business offer.
Supporting Pages
Industry, problem and comparison content that adds useful context.
Resource Content
Informational material that can support discovery and future search visibility.
Internal Relationships
Links between relevant topics, proof and conversion routes.
Important pages should not operate in isolation.
Internal links are planned around real relationships between services, industries, resources and conversion routes.
The interface is built around how the website needs to grow.
Growth Website uses a more customised interface and reusable component system so different page types can remain consistent as the site expands.
The aim is not visual complexity. It is to give services, industries, resources and conversion content enough flexibility to work inside one coherent system.
What is included in the RM8,500 package.
The base scope covers the website architecture and build. Ongoing marketing execution, monthly content production and specialist integrations remain separately scoped.
| Area | Included work | Status |
|---|---|---|
| Strategy | Business discovery, growth priorities, sitemap planning and conversion-route planning. | INCLUDED |
| UI/UX | Custom layouts, reusable interface components and responsive development. | INCLUDED |
| Development | Up to 18 pages, CMS setup, reusable components, up to 3 standard forms and click-to-WhatsApp. | INCLUDED |
| SEO Architecture | Focused keyword research, keyword-to-page mapping, URL planning and internal-linking architecture. | INCLUDED |
| Content Architecture | Planning how commercial and supporting pages relate to each other. | INCLUDED |
| Measurement | GA4, Search Console, GTM and up to 5 agreed core conversion events. | INCLUDED |
| Delivery | 4 revision rounds, responsive QA, standard domain registration, 30-day technical support and client-owned handover. | INCLUDED |
Not every visitor should be pushed towards the same CTA.
The final conversion routes depend on the page purpose and where the visitor is in the buying process.
For visitors ready to discuss a specific requirement.
For buyers who need a sales conversation before moving forward.
For visitors still comparing approaches and options.
For specialised or higher-value enquiries.
Up to three standard forms are included.
Forms are allocated according to the website. Typical uses include a general enquiry, request for quotation and a service or campaign-specific enquiry.
General Enquiry
A standard route for general business enquiries.
Request a Quote
A more commercially focused enquiry route.
Service / Campaign Enquiry
An additional standard form where the project needs a separate route.
Up to five core conversion events.
GA4, Google Search Console and Google Tag Manager are included, together with up to five agreed website actions that matter to the business.
Form Submission
Track a completed enquiry where appropriate.
WhatsApp Click
Measure an important WhatsApp contact route.
Phone / Contact
Track an agreed direct-contact action.
Priority CTA
Measure a high-value button or commercial action.
Lead Action
Use for an agreed booking, download or other meaningful lead action.
Build the website before increasing the traffic.
Growth Website can be structured to support paid campaign traffic without requiring the entire site to be reorganised later.
Dedicated Campaign Routes
Plan where paid visitors should land according to the offer or service.
UTM-friendly Measurement
Keep campaign traffic easier to distinguish inside the analytics setup.
Campaign-specific CTA
Use page actions that match the campaign rather than a generic site-wide prompt.
Tracking-ready Base
Advertising-platform tracking can be added without rebuilding the site structure.
SEO architecture is included. Full page copy production is not.
The client supplies the business knowledge and approved source material. Cloudaxxe organises it into the agreed website architecture and refines how it is presented.
Client provides
SOURCE MATERIALCloudaxxe handles
WEBSITE STRUCTURETechnical foundations are built into the project.
Growth Website includes the structural SEO work required for a cleaner launch and a stronger base for future optimisation.
| Area | Included work | Status |
|---|---|---|
| Metadata | Page titles, meta descriptions and heading hierarchy. | INCLUDED |
| Architecture | URL structure, sitemap review, indexability and internal-linking foundations. | INCLUDED |
| Technical Review | Canonical review, basic schema, Open Graph and redirect planning where rebuilding. | INCLUDED |
| Images | Basic image optimisation and alt implementation using supplied media. | INCLUDED |
| Performance | Basic performance review during the build. | INCLUDED |
| Forecasting | Where enough data is available, Cloudaxxe can provide indicative ranking potential and estimated performance or Core Web Vitals ranges for planning purposes. | ESTIMATE |
The domain remains a client business asset.
Initial standard domain registration is included where the requested name is available at normal registrar pricing.
Standard Domain
Initial registration is included for a normally priced, available domain.
Registered for the Client
The domain is intended to remain a client asset.
Premium or Aftermarket
Premium domains and unusually priced extensions are outside the package.
Research, architecture and build are handled as one process.
Growth Priorities
Confirm services, audiences, objectives and website constraints.
Search Opportunities
Review priority topics, intent and page opportunities.
Plan the System
Define sitemap, URLs, content relationships and conversion routes.
Design the Components
Set the custom interface and reusable component direction.
Develop the Website
Build the approved pages and responsive layouts.
Review & Handover
Complete revisions, QA, tracking checks and handover.
Four revision rounds are included.
They can cover reasonable refinements to UI, page layouts, content placement, component treatment, CTA wording, page structure and responsive presentation within the agreed direction.
A new business direction, major new sitemap, new system requirement or significant scope increase may require a revised quotation.
Add specialist work only where the project needs it.
The base package covers the growth website architecture and build. Additional content production, complex tracking, automation and system requirements remain separate.
Content
Page Extensions
Forms & Tracking
CRM & Automation
Systems & Performance
Content OPTIONAL
Page Extensions OPTIONAL
Forms & Tracking OPTIONAL
CRM & Automation OPTIONAL
Systems & Performance OPTIONAL
Choose the hosting level that matches the growth plan.
Hosting is separate from the RM8,500 project fee. A suitable client-managed environment can be used, or Cloudaxxe can manage the hosting.
Use Your Own Hosting
Use a suitable client-controlled hosting environment where the technical requirements allow.
Business Managed Hosting
Suitable for many business websites where Cloudaxxe manages the hosting environment and routine infrastructure administration.
Performance Managed Hosting
Recommended where the website has a larger content structure, active campaign traffic or higher performance requirements.
Manage the site yourself, or keep Cloudaxxe involved.
There is no compulsory maintenance plan. After the included 30-day technical support period, the website can be client-managed or kept under routine Cloudaxxe care.
No Maintenance Plan
Essential Care
What counts as one minor content change?
One small update to an existing element, such as changing a text block, replacing an image, updating a CTA or link, changing a price or service detail, updating a business detail, or making a simple adjustment to an existing form field.
New pages, new sections, redesign work, substantial content production and new functionality are outside the allowance. Unused monthly changes do not roll over.
Growth architecture is included. Ongoing growth execution is separate.
This keeps the website project clear while leaving room for SEO, GEO, advertising, automation and other services to be added later.
The growth infrastructure should remain a client business asset.
The website, domain and relevant measurement access are configured so the client is not unnecessarily locked into an agency relationship.
Third-party software and agency licences remain subject to their own licence terms.
Domain
Registered for the client.
Website
The completed website is handed over according to the agreed scope.
CMS
Administrative access is provided where supported.
GA4
Relevant analytics access is provided.
Search Console
Google Search Console access is provided where configured.
Questions businesses usually ask before starting.
What is the difference between Corporate Professional and Growth Website?
Corporate Professional focuses mainly on deeper corporate presentation. Growth Website adds stronger search, content, internal-linking and conversion architecture for businesses that expect the website to support ongoing acquisition.
How many pages are included?
Up to 18 pages are included. The final allocation is planned around business priorities, search opportunities and customer journeys.
Is keyword research included?
Focused keyword research around agreed priority services and topics is included. This is website-planning research rather than an unlimited SEO research engagement.
Is SEO included?
Growth-focused SEO architecture is included. Ongoing SEO execution, monthly content production, link acquisition and ranking work remain separate services.
Can you estimate rankings or performance scores?
Where enough data is available, Cloudaxxe can provide indicative ranking potential and estimated performance or Core Web Vitals ranges for planning. These estimates are not fixed outcomes and can change with competition, content quality, hosting, third-party scripts, devices and platform updates.
Can we create service, industry and solution pages?
Yes. The final page allocation is planned according to business priorities and search intent.
Is copywriting included?
Full page copywriting is separately scoped. Content hierarchy, basic editing, heading refinement and CTA refinement are included.
Can the website support Google Ads?
Yes. The architecture and measurement foundation can support campaign traffic. Advertising management and platform-specific tracking are separate unless added to the project.
How many conversion events are included?
Up to five agreed core website events are included.
Can the site grow beyond 18 pages later?
Yes. Additional custom UI pages can be added separately.
Can CRM and WhatsApp automation be connected?
Yes. CRM integrations and WhatsApp Business Platform automation can be separately scoped.
What happens after launch?
Thirty days of technical post-launch support are included. After that, the website can be client-managed or covered by an optional maintenance plan.
Do we own the website?
The intended handover model provides client ownership of the website and domain, subject to any third-party software or licence conditions identified during the project.
When should we choose B2B Authority Website instead?
B2B Authority Website is more appropriate where the project needs a deeper authority-building architecture, a larger B2B content structure, more bespoke presentation or a stronger long-term thought-leadership framework.
Your next website should give future marketing somewhere stronger to land.
Tell us where the business is growing, which services matter most and how customers currently find you. We will confirm whether Growth Website provides the right architecture for the next stage.