A B2B website built to turn expertise into authority.
For established B2B companies, specialist firms and complex service businesses where customers need time, evidence and context before making a decision. B2B Authority Website combines bespoke UI/UX development with deeper service, industry, solution and content architecture.
One-time fee for the agreed B2B Authority scope.
Pages allocated across services, industries, solutions and authority content.
Fully custom UI/UX developed around the information architecture.
Agreed website actions configured for measurement.
Technical support for implementation-related issues after launch.
When customers need more than a service list before they trust the company.
This package is for companies where expertise, process, industry relevance and evidence are part of the buying decision — not decorative additions to the website.
Established B2B Companies
For services or solutions that require explanation, evaluation and internal discussion before purchase.
Specialist Firms
Useful where methodology and subject knowledge are part of what the client is actually buying.
Technical Businesses
Present complex capabilities in a way that commercial and technical stakeholders can both understand.
Multi-industry Companies
Give different sectors relevant context instead of sending every buyer through the same generic page.
Longer Sales Cycles
Support decision-makers with enough context and evidence before they speak with sales.
Authority-led Businesses
Build a long-term base for insights, expertise and subject-matter credibility.
Growth brings the right visitor in. Authority helps them believe the company is worth speaking to.
Search visibility and good conversion paths matter, but complex B2B decisions usually involve another question: why should this company be trusted with this particular problem?
B2B Authority Website gives expertise, evidence, industries and solutions a clearer place within the website.
Authority infrastructure goes beyond growth infrastructure.
The difference is not simply ten additional pages. The additional scope is used for industries, solutions, evidence, case studies, expert content and longer B2B evaluation.
Growth infrastructure
Authority infrastructure
A larger page allowance only matters when the architecture has a reason for it.
Twenty-eight pages are an architecture allowance, not a requirement to manufacture twenty-eight pages.
Seven core pages, with up to twenty-one authority pages used where they add business, search or trust value.
Complex businesses need more than Services and About Us.
The website is structured across company, capabilities, services, solutions, industries, evidence, resources and sales. Each layer has a clear role in the buying journey.
Company background, leadership, perspective and organisational credibility.
Expertise, methods, systems and delivery capability behind the service offering.
Connect individual services to the problems and outcomes customers are evaluating.
Show how expertise applies to different industries and operational contexts.
Case studies, credentials, resources and supporting evidence around important claims.
Proposal, consultation, specialist and enquiry routes for different levels of buyer intent.
The person discovering the company may not be the person approving the project.
Different stakeholders often need different evidence. The architecture supports those questions without creating separate websites for every role.
Business Fit
Strategic relevance, reliability, commercial value and long-term fit.
Growth Potential
Positioning, demand generation, measurement and customer acquisition.
Delivery Confidence
Architecture, technology, integration, methodology and technical capability.
Evaluation Clarity
Scope, credentials, process, compliance and commercial information.
Strong claims need something underneath them.
The site connects important marketing claims to explanation, evidence and commercial relevance.
Search architecture extends beyond individual service keywords.
The research supports website architecture and page planning. It is not an unlimited monthly SEO research engagement.
| Research Area | Purpose | Status |
|---|---|---|
| Priority commercial terms | Identify high-value commercial themes relevant to the agreed scope. | INCLUDED |
| Service topics | Map priority services to the pages that should represent them. | INCLUDED |
| Solution topics | Identify problem- and outcome-led page opportunities. | INCLUDED |
| Industry terms | Assess sector-specific relevance where the business case justifies it. | INCLUDED |
| Comparison / informational intent | Identify supporting content and authority opportunities. | INCLUDED |
| Keyword-to-page mapping | Assign priority topics and reduce obvious content overlap. | INCLUDED |
Important commercial subjects should have supporting context around them.
Related services, industries, resources and case studies can reinforce commercially important subjects instead of remaining disconnected.
A commercially important subject that deserves deeper supporting coverage across the website.
Structure important information so people and machine-driven discovery systems can interpret it more clearly.
The website is organised to clarify company, service, expertise and evidence relationships across traditional search and AI-driven discovery environments.
Company & Organisation
Clear company, organisation and service information.
Leadership & Experts
Relevant leadership and specialist information where supplied.
Service & Industry Links
Consistent terminology and explicit relationships between topics.
Schema & Hierarchy
Relevant structured data and machine-readable hierarchy where appropriate.
A project gallery shows what happened. A case study explains why it matters.
Case-study architecture turns project evidence into something useful for sales conversations, trust, internal linking and search visibility.
Background
Client, market or operational context.
What Had to Change
The business or technical problem that needed to be addressed.
How It Was Addressed
The thinking, method or delivery approach used.
What Was Implemented
The work actually carried out.
Relevant Outcome
Substantiated measurable or qualitative change.
Relevant Expertise
Connect the case back to the service or capability responsible.
Use the proof the business actually has.
Trust elements are used where the client can provide or substantiate them. The goal is to organise real evidence rather than manufacture decorative credibility.
Credentials
Certifications, qualifications and relevant accreditations.
Case Evidence
Approved project examples, statistics and client outcomes.
Expert Profiles
Leadership, specialists and subject-matter experience.
Methodology
Delivery process, technical approach and credible operating evidence.
The interface is designed around the information architecture, not the other way around.
B2B Authority Website uses a bespoke component system developed around the company’s services, industries, evidence and content requirements.
Custom Hero System
Different page types can open with layouts suited to their role and information density.
Custom Navigation
Support deeper service, solution, industry and resource structures.
Reusable Components
Case studies, proof modules, expert profiles, comparisons and resources use a consistent custom component system.
What is included in the RM13,500 package.
The base package covers a complex B2B marketing and authority website. Custom application logic, portals and software platforms sit outside this scope.
| Area | Included Work | Status |
|---|---|---|
| Strategy | Business, stakeholder and B2B conversion discovery. | INCLUDED |
| Architecture | Services, solutions, industries, authority and content relationships. | INCLUDED |
| UI/UX | Fully custom / bespoke interface and reusable component system. | INCLUDED |
| Development | Up to 28 pages, CMS setup, responsive development and up to 4 standard forms. | INCLUDED |
| Search & GEO | Expanded topic research, SEO architecture and GEO / AI Search foundations. | INCLUDED |
| Authority | Topic clusters, case-study architecture, evidence and expertise structure. | INCLUDED |
| Measurement | GA4, Search Console, GTM and up to 8 agreed core conversion events. | INCLUDED |
| Delivery | 5 revision rounds, responsive QA, standard domain, 45-day support and client-owned handover. | INCLUDED |
A serious buying decision may need more than “Contact Us”.
The final routes are planned according to the business, stakeholder and role of each page.
For commercially ready prospects.
For complex projects that need a conversation first.
For technical or specialist enquiries.
For qualification or procurement-stage buyers.
For visitors still evaluating the right approach.
Up to eight core conversion events.
GA4, Google Search Console and Google Tag Manager are included, together with up to eight agreed website actions that matter to the B2B buying journey.
General Enquiry
Proposal Request
Phone
Email Action
Priority Service CTA
Resource Action
Case Study / Sales CTA
Technical SEO is planned as part of the architecture.
Where sufficient data is available, Cloudaxxe can provide indicative ranking potential and estimated performance or Core Web Vitals ranges for planning purposes.
| Area | Included Work | Status |
|---|---|---|
| Architecture | URL structure, content taxonomy, breadcrumbs, sitemap and internal linking. | INCLUDED |
| Technical Review | Indexability, canonicals, redirect planning and basic crawl review. | INCLUDED |
| Metadata | Page titles, descriptions and heading architecture. | INCLUDED |
| Structured Data | Relevant schema implementation where appropriate. | INCLUDED |
| Performance | Basic performance review and image optimisation during the build. | INCLUDED |
| Forecasting | Indicative ranking potential and estimated performance ranges where available data supports a reasonable forecast. | ESTIMATE |
The company provides the knowledge. Cloudaxxe structures it for the website.
Full page copywriting is not included by default. B2B / Technical Copywriting is recommended where the subject matter needs deeper specialist explanation.
Source Material
Website Structure
Add specialist work only where the project needs it.
The base package covers the B2B authority website architecture and build. Additional content production, tracking, automation and specialist system requirements remain separate.
Content
Page Extensions
Forms & Tracking
CRM & Automation
Systems & Performance
Content OPTIONAL
Page Extensions OPTIONAL
Forms & Tracking OPTIONAL
CRM & Automation OPTIONAL
Systems & Performance OPTIONAL
Choose infrastructure according to the project, not the package name.
Hosting is separate from the RM13,500 project fee. Performance Managed Hosting is the recommended Cloudaxxe option for most B2B Authority projects.
Use Your Own Hosting
Use a suitable client-controlled hosting environment where the technical requirements allow.
Business Managed Hosting
Suitable for standard business hosting requirements.
Performance Managed Hosting
Recommended for larger authority content structures, active marketing traffic and higher performance requirements.
Custom Infrastructure
For special deployment, higher traffic, headless or custom infrastructure requirements.
Manage the site yourself, or keep Cloudaxxe involved.
There is no compulsory maintenance plan. After the included 45-day technical support period, the website can be client-managed or kept under routine Cloudaxxe care.
No Maintenance Plan
Essential Care
What counts as one minor content change?
One small update to an existing element, such as changing a text block, replacing an image, updating a CTA or link, changing a price or service detail, updating a business detail, or making a simple adjustment to an existing form field.
New pages, new sections, redesign work, substantial content production and new functionality are outside the allowance. Unused monthly changes do not roll over.
Authority projects need research and architecture before they need pages.
Business & Stakeholders
Confirm services, buyers, objectives and project constraints.
Topics & Search
Review commercial, service, solution and industry themes.
Plan the Structure
Define services, solutions, industries and content relationships.
Plan the Evidence
Map case studies, proof, expertise and GEO foundations.
Design the System
Create the bespoke interface and reusable components.
Develop the Website
Build responsive pages, forms and measurement foundations.
Review & Handover
Complete revisions, QA, launch checks and access handover.
Five revision rounds are included.
They can cover reasonable refinements to architecture, UI, layouts, reusable components, content placement, CTA routes and responsive presentation within the agreed project direction.
Major new functionality, a substantially different sitemap or a move into application / software development may require a revised quotation.
This is an advanced marketing and authority website, not a custom software platform.
Portal, dashboard, database and application requirements belong in Advanced Web System or a separately scoped software project.
The authority infrastructure should remain a client business asset.
The website, domain and relevant measurement access are configured so the client is not unnecessarily locked into an agency relationship.
Third-party software and agency licences remain subject to their own licence terms.
Domain
Registered for the client.
Website
The completed website is handed over according to the agreed project scope.
CMS
Administrative access is provided where supported.
GA4
Relevant analytics access is provided where configured.
Search Console
Google Search Console access is provided where configured.
Google Tag Manager
GTM access is provided where configured.
Questions B2B teams usually ask before starting.
What is the difference between Growth Website and B2B Authority Website?
Growth Website focuses on acquisition, search architecture and conversion. B2B Authority Website adds deeper architecture for expertise, industries, solutions, evidence, case studies and longer B2B buying decisions.
How many pages are included?
Up to 28 pages are included and allocated according to the agreed architecture.
Do we need to use all 28 pages?
No. Pages are only created where they serve a real business, search or authority purpose.
Is the website fully custom?
The package includes fully custom / bespoke UI/UX development within the agreed website scope.
Is keyword research included?
Expanded keyword and topic research for the agreed website architecture is included.
Can we include industry and solution pages?
Yes. They can be allocated within the 28-page scope where they support a real business, search or buying-journey requirement.
Are case studies included?
Case-study architecture and page allocation can be included. The client must provide accurate project information and approved evidence.
Are GEO / AI Search foundations included?
Yes. The architecture includes foundations intended to make key company, service and expertise information clearer for traditional search and AI-driven discovery systems.
Can you guarantee AI citations?
No fixed third-party citation can be guaranteed. Visibility and citation potential can be assessed or estimated where appropriate, while final inclusion remains controlled by the relevant search or AI platform.
Can you estimate rankings or performance?
Indicative ranking potential and estimated performance ranges can be assessed where enough data is available. Actual results can change with competition, authority, content, hosting, devices, third-party scripts and search updates.
Is copywriting included?
Full copywriting is separately scoped. B2B / Technical Copywriting is available where specialist subject matter requires deeper explanation.
Can CRM or WhatsApp automation be integrated?
Yes. CRM integrations and WhatsApp Business Platform automation can be separately scoped.
What happens after launch?
Forty-five days of technical post-launch support are included. After that, the site can be client-managed or covered by an optional maintenance plan.
When should we choose Advanced Web System instead?
Advanced Web System is more appropriate where the project requires portals, dashboards, user roles, databases, custom workflows, API-heavy functionality or bespoke application logic beyond a content and marketing website.
Make complex expertise easier for the right customer to trust.
Tell us what you sell, who is involved in the buying decision and what customers normally need to understand before they are ready to speak with your team.