03 / GROWTH COMMERCE

Turn ecommerce into a measurable growth channel.

Built for businesses that need stronger search visibility, conversion architecture, product feeds, advertising measurement and multi-market readiness around an established ecommerce operation.

RM8,500
ONE-TIME PROJECT FEESearch + conversion implementation scope.
150 INITIAL PRODUCTS15–20 WORKING DAYS4 REVISION ROUNDS30 DAYS SUPPORT
Cloudaxxe Growth Commerce system
Search
Discovery
Conversion
Tracking
Retention
Growth
Growth Commerce Journey
PROJECT FEERM8,500

One-time implementation fee.

CATALOGUE150

Initial products populated.

COLLECTIONS20

Categories or collections.

CORE PAGES12

Standard content pages.

DELIVERY15–20

Typical working days.

SUPPORT30 DAYS

Post-launch support.

WHO THIS IS FOR

For stores that need acquisition, conversion and measurement to work together.

Growth Commerce suits ecommerce businesses moving beyond basic operations into search-led acquisition, paid traffic, campaign landing pages, stronger tracking and controlled multi-market growth.

Search driven ecommerce architecture
01 / SEARCH-DRIVEN STORE

Build acquisition around search intent.

For ecommerce businesses that need organic search to become a stronger acquisition channel.

Performance marketing ecommerce system
02 / PERFORMANCE MARKETING

Connect feeds, ads and conversion data.

Built for stores that depend on paid acquisition and need cleaner feeds, tracking and conversion signals.

Ecommerce conversion architecture
03 / CONVERSION-FOCUSED

Structure the storefront around buying decisions.

For businesses that need campaigns, product presentation and checkout to support conversion more deliberately.

Multi market ecommerce growth architecture
04 / MULTI-MARKET GROWTH

Expand into a second market without enterprise complexity.

For businesses beginning to sell across more than one market or currency with a controlled architecture.

COMMERCE FLOW

Growth Commerce connects acquisition, conversion, measurement and retention.

The storefront is treated as a measurable commercial system, not an isolated website.

01 / SEARCH

Acquire

Search intent, category structure and product visibility bring qualified traffic into the store.

02 / DISCOVERY

Navigate

Search, filters, categories and merchandising guide the customer toward relevant products.

03 / CONVERSION

Persuade

Product presentation, landing pages, offers and UX support the buying decision.

04 / CHECKOUT

Purchase

Payment, shipping and checkout complete the transaction.

05 / MEASUREMENT

Track

GA4, GTM and advertising signals record the commercial journey.

06 / RETENTION

Grow

Email automation and remarketing foundations support repeat revenue.

01Search Intent
02Product Feed
03Campaign Landing Pages
04Conversion UX
05Advertising Signals
06Retention Automation
PLATFORM SELECTION

The growth stack starts with the right commerce platform.

Market, payments, catalogue, shipping, search, marketing operations and scalability are assessed before the platform is confirmed.

Market
Payment
Catalogue
Shipping
Search
Marketing
Scalability
EasyStore logo
EasyStoreHosted Commerce
SHOPLINE logo
SHOPLINEHosted Commerce
Shopify logo
ShopifyHosted Commerce
⌘
Open-source EcommerceSelf-hosted Commerce
Platform suitability is confirmed before work begins. Enterprise licensing, substantial migration, non-standard integrations or custom application logic may require B2B Commerce, Advanced Commerce System or separate quotation.
PACKAGE SNAPSHOT

Search, conversion and marketing infrastructure around a larger ecommerce operation.

Package limits describe Cloudaxxe’s initial implementation work, not the technical limits of the selected platform.

CATALOGUE150

Initial Products

Up to 20 categories / collections
Standard variants included
SKU scope assessed by complexity
STOREFRONT12

Core Content Pages

Up to 14 homepage sections
3 product presentation types
3 collection layout types
2 campaign landing pages
TRANSACTION3

Payment Gateways

Up to 10 shipping rules / zones
1 standard courier integration
8 initial promotion rules
MARKETS2

Up to 2 Markets

Up to 2 currencies
1 storefront language
30 days post-launch support
STOREFRONT ARCHITECTURE

Core pages, campaign pages and commerce system pages are structured separately.

The storefront is built to support both regular commerce and acquisition campaigns without counting product and system pages against the core content allowance.

Core ContentUp to 12 standard business and commercial content pages.
HomepageUp to 14 core sections.
Product TypesUp to 3 reusable product presentation systems.
Collection TypesUp to 3 reusable category / collection systems.
Campaign Pages2 focused campaign landing pages for paid traffic, launches or promotions.
Not countedCatalogue, cart, checkout, login, account, order history, order confirmation, password reset and search-result pages.
ProductsProduct entries remain separate from the 12 core pages.
CollectionsCategories and collections remain separate from the 12 core pages.
Policy ContentLegal and commercial wording is supplied or approved by the client.
ECOMMERCE SEARCH ARCHITECTURE

Organise the catalogue around commercial search intent.

Growth Commerce adds focused research and page mapping so search foundations are tied to the catalogue rather than added after the storefront is built.

RESEARCH

Focused Keyword Research

Commercial and category-level search opportunities are reviewed around the agreed catalogue.

INTENT

Search Intent Mapping

Priority search themes are mapped to suitable category, product or campaign pages.

ARCHITECTURE

Internal Linking

Category and product relationships are structured to support navigation and crawl paths.

TECHNICAL

Search Foundations

Metadata, canonicals, breadcrumbs, structured data, sitemap and indexation review where supported.

This is a focused ecommerce search implementation, not an ongoing SEO campaign. Rankings, traffic and revenue remain dependent on competition, authority, content, demand and external search systems.
CONVERSION ARCHITECTURE

Make the buying path more deliberate from campaign entry to purchase.

Growth Commerce reviews the customer-facing hierarchy and the major friction points that affect a commercial journey.

CTA

Decision Hierarchy

CTA hierarchy, product information order and offer placement are structured around the buying decision.

TRUST

Commercial Signals

Reviews, policies, trust cues and supporting information are placed where they are commercially useful.

CART

Friction Review

Cart and checkout friction are reviewed within the limits of the selected platform.

MOBILE

Mobile Conversion Review

Primary conversion paths are checked across mobile storefront behaviour.

Conversion architecture is implemented as a design and measurement foundation. No specific conversion-rate uplift or revenue result is guaranteed.
MERCHANT & ADVERTISING SYSTEM

Move from marketing readiness into connected feeds and conversion tracking.

Growth Commerce connects the core commerce data required for product advertising and commercial measurement.

GOOGLE MERCHANT

Merchant Center Setup

Account connection, product feed, business information, shipping alignment and basic feed diagnostics review.

META

Meta Catalogue Connection

Catalogue connection, product sync and basic diagnostics where supported.

GOOGLE ADS

Conversion Tracking

Google Ads conversion tracking connected to the agreed ecommerce measurement setup.

META ADS

Pixel + CAPI Readiness

Meta Pixel setup with CAPI readiness where the platform and standard implementation route support it.

Google, Meta and merchant-platform approvals remain subject to third-party policies. Product approval, account approval, traffic, ROAS and sales are not guaranteed.
MEASUREMENT

Track more of the commercial journey with a broader ecommerce event model.

GA4 and GTM are configured around up to 12 agreed commerce events, subject to platform support.

GA4

Ecommerce Measurement

Google Analytics 4 setup / connection
Revenue and ecommerce reporting foundations
Cross-market measurement review where applicable
GTM

Tag Management

Google Tag Manager where required
Advertising and measurement tag coordination
Basic implementation QA
12 EVENTS

Commercial Event Model

View Item List / Select Item
View Item / Search
Add to Wishlist / Add to Cart
View Cart / Begin Checkout
Add Shipping / Payment Info
Purchase / Promotion Interaction
SEARCH
ADD TO CART
BEGIN CHECKOUT
PURCHASE
EMAIL AUTOMATION FOUNDATIONS

Put three core retention journeys in place.

The package includes the setup foundation for three standard ecommerce automations. Full lifecycle CRM strategy and ongoing campaign operations are separate.

01 / WELCOME

New Subscriber

Basic welcome automation foundation for new subscribers or customers.

02 / ABANDONED CART

Recovery

Abandoned-cart automation foundation using the selected email platform and available commerce data.

03 / POST-PURCHASE

Follow-up

Post-purchase automation foundation for customer follow-up and repeat-purchase support.

TRANSACTION & MULTI-MARKET

Support a broader commercial setup without moving into enterprise commerce architecture.

Growth Commerce supports up to two markets and two currencies with one storefront language, subject to platform capability.

PAYMENT

Up to 3 Gateways

Standard payment gateway connections using approved client merchant accounts.

SHIPPING

Up to 10 Rules / Zones

Standard shipping logic across the agreed primary and secondary market requirements.

COURIER

1 Standard Integration

One standard courier integration where a normal supported connector is available.

MARKETS

2 Markets / 2 Currencies

Controlled multi-market setup with one storefront language.

BUILD METHOD

Custom Commerce UI/UX around a proven ecommerce platform.

This level goes beyond framework customisation into a more deliberate storefront and campaign system, while remaining below headless or custom commerce software.

HOMEPAGE

Custom Treatment

Custom homepage composition around brand, catalogue and conversion priorities.

PRODUCT

Presentation Systems

Up to three product presentation types and three collection layout types.

CAMPAIGN

Conversion Components

Campaign sections, landing-page systems, search/filter UX and merchandising components.

RESPONSIVE

Mobile Optimisation

Responsive storefront and major conversion paths reviewed across supported devices.

15–20 WORKING DAYS

Search, catalogue, conversion and measurement are delivered in sequence.

01

Scope

Confirm markets, catalogue, platform, payment, marketing and access.

02

Architecture

Map search intent, storefront, catalogue, campaign pages and measurement.

03

Build

Implement the custom commerce UI/UX and agreed integrations.

04

Growth QA

Test discovery, checkout, feeds, analytics and advertising signals.

05

Launch

Go live, hand over the system and begin 30 days of support.

Third-party account approvals, product reviews and external provider delays are outside the 15–20 working day implementation range.
INFRASTRUCTURE & THIRD-PARTY COSTS

Implementation and ongoing platform costs remain clearly separated.

Hosted SaaS subscriptions remain client-paid. Eligible open-source builds use a higher-performance environment at this level.

DOMAIN

Standard Domain Included

One available standard domain can be included and handed over under client control. Premium domains remain separate.

HOSTED PLATFORM

Subscription Separate

Hosted-platform subscriptions, transaction charges and platform-specific fees are paid by the client.

OPEN-SOURCE ECOMMERCE

RM1,580 / year

Performance Commerce Hosting for an eligible open-source Growth Commerce implementation.

Paid themes, apps, plugins, email platforms, courier charges, gateway fees, advertising spend and external SaaS or API charges remain separate unless specifically stated.
ECOMMERCE ESSENTIAL CARE

Ongoing maintenance remains optional.

The same concrete Ecommerce Essential Care plan remains available after the included support period.

CLIENT-MANAGED

No Maintenance Plan

RM0

Client manages the system after support. Future work is quoted when needed.

OPTIONAL CARE PLAN

Ecommerce Essential Care

RM450 / month
Platform / CMS health and compatible update review
Basic security and backup monitoring
Basic checkout and transactional checks
Minor delivered-scope technical corrections
Up to 5 existing product updates
Up to 2 storefront text updates
Up to 2 banner / promotional image replacements
Up to 1 standard promotion update
CLIENT-OWNED HANDOVER

The commerce and growth assets remain under client control.

The store and configured measurement or marketing assets are handed over according to the accounts used in the project.

STORE

Store & Domain

Store administration and domain control where applicable.

DATA

Catalogue & Orders

Product, customer and order data remain under client control.

MEASUREMENT

Analytics Assets

GA4, Search Console, GTM and configured advertising assets remain in client accounts.

HANDOVER

Management Guidance

Structured handover covering the delivered storefront, catalogue and growth-system components.

30 DAYS POST-LAUNCH SUPPORT
INCLUDED

The first month remains part of the delivery.

Included support covers delivered-scope bugs, standard configuration corrections, checkout and integration issue review, feed or tracking clarification and reasonable handover support.

New campaigns, new catalogue work, new integrations, ongoing SEO, ad optimisation and email operations remain separate.

WHEN A LARGER COMMERCE ARCHITECTURE IS REQUIRED

B2B workflows and custom systems belong above Growth Commerce.

Complex company accounts, trade pricing, ERP-led workflows or custom commerce logic should start in the correct architecture.

01

B2B Commerce

Company Accounts
RFQ / MOQ
Trade Pricing
Approval Flow
Higher architecture →
02

Connected Operations

ERP
WMS
POS
Marketplace Sync
Higher architecture →
03

Advanced Commerce System

Headless
Custom Workflow
Custom Checkout
Custom Integration
Higher architecture →
Launch→Business→Growth→B2B→Advanced
PROJECT PAYMENT

70% Deposit → 30% Before Final Handover

70%Project Commencement
30%Before Final Handover
70% DEPOSIT

Project Commencement

Confirms the project
Allows architecture and implementation to begin
Secures the agreed project schedule
30% BALANCE

Final Handover

Payable before final handover
Applies before release of final project access and agreed assets
Closes the implementation stage
SERVICES · FAQ

Questions clients usually ask before starting Growth Commerce.

Does the 150-product limit include variants?

No. The 150-product scope refers to parent product listings. Standard variants are assessed by catalogue complexity rather than counted as separate parent products.

Does Growth Commerce include ongoing SEO?

No. It includes focused ecommerce keyword research, search intent mapping, technical foundations and internal linking architecture. Ongoing SEO content, authority building and monthly optimisation are separate services.

Are Google Merchant Center and Meta Catalogue included?

Yes, the package includes standard Merchant Center setup and Meta Catalogue connection where the selected platform supports the required integrations. Third-party approvals remain outside Cloudaxxe’s control.

Does it include Google Ads and Meta tracking?

Yes. Google Ads conversion tracking and Meta Pixel are included, with Meta CAPI readiness where supported by the platform and standard implementation route.

What do the two campaign landing pages cover?

They can be used for paid campaigns, product launches, collection campaigns, promotions or seasonal activity within the agreed content and design scope.

Are two markets and currencies included?

Yes, up to two markets and two currencies are included, with one storefront language. Platform capability and third-party regional requirements still apply.

Does the package guarantee better conversion rates or ROAS?

No. Conversion architecture and measurement improve the quality of the implementation and data, but actual commercial results depend on traffic, offer, pricing, competition, demand, campaign management and other factors outside the build.

Is hosting included?

Hosted ecommerce subscriptions are separate. For an eligible open-source implementation, Performance Commerce Hosting is RM1,580 per year.

Can I manage the store myself after launch?

Yes. Client-owned handover is included. Ecommerce Essential Care at RM450 per month remains optional.

Can Growth Commerce be upgraded later?

Yes. B2B Commerce or Advanced Commerce System can be used when company accounts, wholesale pricing, custom workflows, ERP integration or custom application logic become necessary.

READY TO BUILD A GROWTH CHANNEL?

Connect search, conversion, feeds and measurement around the store.

Growth Commerce gives the business a stronger ecommerce architecture for acquisition, campaign traffic, commercial measurement and controlled market expansion.

CLIENT-OWNEDSEARCH-DRIVENMEASUREMENT-READY